A different kind of research and consulting partner

  • Veracity was built to bridge the gap between market research and consulting.

    Too often, research delivers interesting findings but stops short of helping teams make decisions. And consulting can jump to recommendations without truly understanding customers.

    We sit in the middle - bringing together rigorous research and practical thinking to support the decisions that matter most.

  • We exist to support confident decisions


    We help organisations make better decisions across:

    • Product and service design

    • Marketing and campaign effectiveness

    • Sales and growth strategy

    • Customer segmentation and targeting

    Not in theory - but in practice, every day.

  • Insight isn’t the end point.

    Most research stops at findings.

    We focus on what comes next - helping you move from insight to clear decisions and action.

    Across three simple steps, we help you make more confident decisions.

    1. Understand
    Deep, robust research and data analysis to uncover what’s really going on.

    2. Translate
    Simplify, synthesise and connect insights to your business context.

    3. Decide
    Clear, practical guidance on what to do next.

  • Partners, not suppliers

    We don’t disappear after a debrief.

    Many of our clients work with us ongoing - treating Veracity as their external insights team.

    That means:

    • We understand your business context

    • We respond quickly when new questions come up

    • We help you apply insights, not just hear them

    We’re there when decisions need to be made - not just when research is commissioned.

  • Proudly independent. Not too big. Not too small. Just right.

    • Big enough to bring deep expertise across qual and quant research

    • Small enough to stay close, flexible and responsive

    • Senior people hands-on for every project

    • No unnecessary complexity

    • Genuine care and business support for all of our client partners

    Just clear thinking, strong insight, and practical support designed for decision makers.

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Meet the Team

  • Erin Core

    MANAGING DIRECTOR

    Leads Veracity’s strategic direction and partners with clients on high-stakes decisions, bringing deep experience in research, strategy and government advisory.

  • Ashley Templeton-Browne

    QUANTITATIVE RESEARCH DIRECTOR

    Leads quantitative design and analysis, helping clients make confident decisions through robust data, modelling and measurement.

  • Kristian Williams

    QUALITATIVE RESEARCH DIRECTOR (FRACTIONAL)

    Leads qualitative research, uncovering rich customer insight and translating it into clear, practical direction for product and experience decisions.

  • Nick de Leur

    SENIOR RESEARCH CONSULTANT (FRACTIONAL)

    Supports data analysis and fieldwork delivery, turning complex data into clear, usable insight for day-to-day decisions.

  • Phil McDonald

    CEO - BCM GROUP

    Provides executive oversight and strategic counsel, drawing on extensive experience across marketing, communications and business leadership.

What impact feels like - through our clients’ eyes.

  • Erin and Veracity are smart, passionate and deeply committed strategic partners who have a rare ability to turn data and complexity into meaningful, actionable plans.

    Head of Customer Experience

  • Working with Veracity has been a game-changer for our business. The commitment and dedication of the team provides us with crucial insights to help shape our engagement and communications strategy. The in-depth analysis and insights allows us to make confident decisions to inform future work.

    General Manager Communications and Marketing

  • Veracity has a knack for uncovering the customer insights that fuel creative development and business decisions. Nothing is ever too hard, and they approach every challenge with a level of professionalism and empathy that makes working with them a delight.

    Head of Marketing